A new survey of two hundred U.S. school secretaries reveals an enlightening landscape of statistical data and charts about discretionary spending for the 2017 K-12 academic school year, and likely preferences for best ways to connect with the administrators and teachers who make the purchasing decisions.
The survey took place in October 2016 with U.S. school secretaries working in elementary through high school, and was jointly conducted by Market Data Retrieval (MDR) and School Market Research Institute (SMRI).
Key Findings
- School funding and student performance on standardized tests topped the list of biggest issues facing school administrators, with 54% and 31% of respondents listing those issues respectively.
- According to the survey, 45% of respondents expect their schools will spend the same amount as last year on printed instructional materials (with 34% reporting they’d spend less), while 56% say they expect to spend somewhat or much more on digital instructional materials.
- Virtually all respondents said their schools were either somewhat (45%) or very (54%) technology-ready, and 88% reported at least one computer with internet access is available in every classroom.
Source: Education Dive, SMRI